Fastpitch Ireland, the governing body for Fastpitch Softball in Ireland, has rebranded with a new identity created by Amy White.
The new identity sees the previous pitcher in a homeplate logo replaced with a stylised homeplate, a softball and incorporating the shamrock while keeping the green colour scheme from the outgoing identity.
Fastpitch Ireland describes the new look as “a modernised and progressive logo… the shape of the home plate enclose the logo and uses the softball as the centre point and using the shamrock as a secondary point of interest. The colour palette looks at more muted tones of the tricolour to give it a more sophisticated look and feel.”
Fastpitch Ireland have also updated and re-imagined the National Team logo which will launch on team uniforms, training kit and fanware from today. The updated national team logo takes the home plate used in softball and combines the typeface and shamrock within it. The shamrock is a nod to the previous logo and gives the previous logo a fresh, modern look and feel. The colour palette is taken from the tricolours and updated and fresh with a bold and modern font.
“Supported by a distinctive, optimistic and progressive new brand together with clear values to create opportunities for girls and women of all ages to play softball in Ireland, Fastpitch Ireland collectively has the ingredients and tools to do just that. We want everyone to feel connected with the sport and Fastpitch Ireland’s ongoing success story. Our new brand certainly stands out and enables us to promote our sport in a way that will be more appealing and impactful to the sport’s growing Irish playing and fan base.”Melanie Cunningham, Director of Fastpitch & WNT Head Coach